Vol. 235 No. 7      One Dollar   Wednesday, March 10, 2010                  Breaking News and Commentary
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LOOK AND FEEL

Setting Up Your Own News Site  

So your dream is to head an international media conglomerate?  We probably can’t help you.  But we definitively can help if your micro enterprise, professional peer group, association or church is looking for a more effective way to communicate with various constituents and customers.

In that spirit, we’ve created a powerful, easy to use, and surprisingly inexpensive online publishing environment just for you.  In short order you could be set up with a web “newspaper” application that has:

an online content editor that lets you edit and upload  content as if you were typing into Word;

various integrated communications tools such as a forum, private messaging system and live chat;

an archive engine for fingertip article reference and retrieval; 

 site language translation tools; 

 a sophisticated newsletter broadcast system; 

 photo archive and gallery;

 a highly configurable and FREE newsfeed system;

 configurable and FREE stock tracking tools;

 an integrated reader comments and forum tool;

and a robust banner ad management system.

To that we’ve added everything you need to make launching a news outlet a cinch.  We also offer:

Setup and Hosting -- For a nominal setup charge of $200, we can give you a web hosting package for as little as $150 a year.

Editorial Services – At the end of the day, content is king.  This is the ultimate test for what makes a successful dynamic site and what keeps your readers coming back.

At the risk of restating the obvious, the tool itself makes it easy to produce your own.  As this is first and foremost a collaborate tool, the task of creating content is distributed.  Obviously, a group can paint a fence faster and with less effort than one.

But we recognize that the creative product of collaboration is often variable.  As such we provide a few alternatives.  We ensure production with supplemental content. 

First, the system comes with several modules, namely newsfeeds and stock tracking, that update themselves automatically by aggregating content freely available on the net.

But what really separates this system from the pack is our strategic partnership with United Press International.  Specifically for us and our customers, UPI has repackaged and repriced their award winning news content expressly tailored for the micro enterprise.

Lastly, and most importantly is our commitment to content quality.  We are the first to underscore that “every good writer needs an editor.”  For a nominal monthly fee we can provide editorial management services to you, as well.

Branding – We provide a newspaper template to start.  But we recognize that one size does not fit all.  The application is designed for maximum layout flexibility. The internal template management system allows for easy adaptation.  This system can adapt and align seamlessly with your brand in no time.  And again, if you’d like us to help you we are at your service.  For a nominal charge, we can have our design staff tailor a template to fit your specific needs directly and inexpensively.

Marketing – Certainly, we recognize that “build it they will come” is a total fallacy.  As the majority of our staff come from the marketing and communications discipline, we can help you fashion a strategy that helps you drive the right traffic your way.

Technical Support – Once you’re setup, you’re good to go.  But in the rare instance you need immediate personal assistance, we offer 24/7 phone support on a per call basis.

For more information on how we might specifically help you launch a news site for your organization, call us at 312.482.9229 today.

 

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NEWSFEEDS
Washington Times World
Wed, 10 Mar 2010 05:50

Internet:Business News
Wed, 10 Mar 2010 05:50
Stocks managed to pare their losses Friday despite plenty of bad news.
Palm, RIM Lead Tech Stocks Higher
In purchasing Aardvark, Google looks to extend its social media reach with a service that taps into the knowledge of the online community for answers. What do competitors say?
Google Goes More Social With Aardvark Buy
Analysts see bellwether computing giant on solid ground as it prepares to report earnings for the first quarter of the fiscal year, an event that promises insight into the state of the larger technology industry.
HP Expected to Deliver Solid Earnings
The security software vendor hit analysts'targets in its latest quarter and offered a strong outlook for 2010, helping its shares gain ground Friday while most tech stocks retreated.
Strong 4Q Lifts McAfee Shares
The struggling firm said it thinks it will be better able to focus as two companies instead of one.
Motorola to Split Into Two Firms in 2011

NYT Opinion
Wed, 10 Mar 2010 05:50
Whatever Michael Moore can do in "Fahrenheit 9/11,"John Ashcroft can do more often with his apocalyptic press conferences.
The Best Goebbels of All?
When you live in Las Vegas, the neon signs rising from the desert floor are ordinary; the wedding chapels are just another choice in the decision of where to marry.
The Accidental Tourist
Bishops have no special mandate from their office to supplant the individual conscience with some divine imperative.
The Bishops vs. the Bible
Here's a few of the headlines I'd like to read while I'm on my sabbatical.
Timeout for Imagination

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